Upgrading of cosmetic packaging materials to be simple, environmentally friendly, and of high quality has become a trend
Release time:
2023-03-21
A reporter from Cosmetics Finance Online found through exhibitions and interviews that whether it is glass bottles or plastic bottles, cosmetics packaging material manufacturers are pursuing high transparency of their products. According to Tong Yidong, the sales manager of Barrolan (Shanghai) Co., Ltd. from Italy, which specializes in glass packaging materials, customers have increasingly high quality requirements for glass packaging. "Glass packaging is gradually developing towards mid to high end, and transparency is an important consideration standard in the game between product quality and price." Tong Yidong gave an example to the reporter: When Mary Kay was considering cooperating with Barrolan, she saw that Barrolan's nail polish bottle had almost the same appearance as its product, but Mary Kay's nail polish bottle was noticeably yellowed, and the transparency was far less than Barrolan's; After various colors of nail polish are put into the bottle, the color quality begins to be affected, and the color quality of the bottle with low permeability is not good. "Packaging materials that appear to have the same appearance actually have significant differences in quality." However, Tong Yidong also stated that currently, most skincare packaging materials in the Chinese market are made of plastic materials, and glass bottles are only a niche market. "It is worth emphasizing that the domestic market is still developing, and the market for glass packaging materials will become increasingly broad in the future. What we need to do is to clearly control the target customer group and strive for our own market share as much as possible." In addition, "thick bottomed" bottles have also been a major trend in the cosmetics market recently. "Thick bottomed bottles have better quality, higher technical requirements, and a more textured appearance," said Li Feng, a designer at Aida International Trade Co., Ltd. Generally, thick bottomed bottles use injection molding technology, while thin bottomed bottles use blow molding technology. The former requires higher technical requirements. The reporter learned from Aida International that PETG material is gradually replacing the original PP and PET materials in plastic packaging bottles for cosmetics in the current market. "PETG material is equivalent to an upgraded version of PET material, which is more corrosion-resistant, has higher light transmittance, and is also more resistant to impact. The molding method is mostly injection molding technology, resulting in better quality." Paper packaging materials are constantly innovating, and environmental protection concepts are becoming more deeply rooted in people's hearts "The paper packaging market is currently in a stable state, with significant differences in customer needs." Zheng Junjie, General Manager of Shenzhen Caixingda Luxury Packaging Co., Ltd., told Cosmetics Finance Online that in order to meet the needs of different customers, follow-up processing will be carried out on paper packaging. The added value brought by these "handmade" processes can make products more distinctive and enhance competitiveness. It is understood that Caixingda Company's customers mainly come from foreign markets such as the Middle East, the United States, and Europe. Middle Eastern customers demand extremely luxurious packaging, American customers demand simplicity and high cost-effectiveness, while European customers pursue low-key luxury. According to different customer needs, Caixingda has put in a lot of effort in the later stages of packaging, such as inlaying diamonds on the box, embedding velvet, pasting pearls, local pearl film, simulating touch, and three-dimensional visual effects. "Compared to domestic enterprises, foreign enterprises pay more attention to packaging, showcasing products through packaging, and enhancing brand image." Yu Liangjie, sales manager of Mohawk Fine Paper Asia in the United States, told reporters that since 2014, domestic enterprises have also increasingly focused on packaging and environmental protection. "Therefore, we believe that Chinese paper packaging will become increasingly high-end, and environmentally friendly materials will also be more popular and recognized."
A reporter from Cosmetics Finance Online found through exhibitions and interviews that whether it is glass bottles or plastic bottles, cosmetics packaging material manufacturers are pursuing high transparency of their products.
According to Tong Yidong, the sales manager of Barrolan (Shanghai) Co., Ltd. from Italy, which specializes in glass packaging materials, customers have increasingly high quality requirements for glass packaging. "Glass packaging is gradually developing towards mid to high end, and transparency is an important consideration standard in the game between product quality and price."
Tong Yidong gave an example to the reporter: When Mary Kay was considering cooperating with Barrolan, she saw that Barrolan's nail polish bottle had almost the same appearance as its product, but Mary Kay's nail polish bottle was noticeably yellowed, and the transparency was far less than Barrolan's; After various colors of nail polish are put into the bottle, the color quality begins to be affected, and the color quality of the bottle with low permeability is not good. "Packaging materials that appear to have the same appearance actually have significant differences in quality."
However, Tong Yidong also stated that currently, most skincare packaging materials in the Chinese market are made of plastic materials, and glass bottles are only a niche market. "It is worth emphasizing that the domestic market is still developing, and the market for glass packaging materials will become increasingly broad in the future. What we need to do is to clearly control the target customer group and strive for our own market share as much as possible."
In addition, "thick bottomed" bottles have also been a major trend in the cosmetics market recently. "Thick bottomed bottles have better quality, higher technical requirements, and a more textured appearance," said Li Feng, a designer at Aida International Trade Co., Ltd. Generally, thick bottomed bottles use injection molding technology, while thin bottomed bottles use blow molding technology. The former requires higher technical requirements.
The reporter learned from Aida International that PETG material is gradually replacing the original PP and PET materials in plastic packaging bottles for cosmetics in the current market. "PETG material is equivalent to an upgraded version of PET material, which is more corrosion-resistant, has higher light transmittance, and is also more resistant to impact. The molding method is mostly injection molding technology, resulting in better quality."
Paper packaging materials are constantly innovating, and environmental protection concepts are becoming more deeply rooted in people's hearts
"The paper packaging market is currently in a stable state, with significant differences in customer needs." Zheng Junjie, General Manager of Shenzhen Caixingda Luxury Packaging Co., Ltd., told Cosmetics Finance Online that in order to meet the needs of different customers, follow-up processing will be carried out on paper packaging. The added value brought by these "handmade" processes can make products more distinctive and enhance competitiveness.
It is understood that Caixingda Company's customers mainly come from foreign markets such as the Middle East, the United States, and Europe. Middle Eastern customers demand extremely luxurious packaging, American customers demand simplicity and high cost-effectiveness, while European customers pursue low-key luxury. According to different customer needs, Caixingda has put in a lot of effort in the later stages of packaging, such as inlaying diamonds on the box, embedding velvet, pasting pearls, local pearl film, simulating touch, and three-dimensional visual effects.
"Compared to domestic enterprises, foreign enterprises pay more attention to packaging, showcasing products through packaging, and enhancing brand image." Yu Liangjie, sales manager of Mohawk Fine Paper Asia in the United States, told reporters that since 2014, domestic enterprises have also increasingly focused on packaging and environmental protection. "Therefore, we believe that Chinese paper packaging will become increasingly high-end, and environmentally friendly materials will also be more popular and recognized."
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