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Requirements, specifications, and national regulations for cosmetic packaging materials

In fact, all materials used in cosmetic packaging should be non-toxic and safe. Below, we will explain from six aspects. 1. Bottles (including plastic and glass bottles) 1.1 The bottle body is intact, stable, straight, smooth, and has a basically uniform thickness. There are no cold explosions, cracks, obvious scars, or deformations. 1.2 The bottle mouth should be straight and free of burrs. Matching structures (such as threads) should be in good condition and upright. The inside and outside of the bottle are clean. 1.4 The bottle and lid are tightly fitted, without sliding teeth, looseness, and leakage. 2. Bags (including paper bags, plastic bags, and composite bags) 2.1 There should be no wrinkles, scratches, or bubbles, and the color should be consistent with the standard sample. 2.2 The seal should be firm, upright, and free from any openings, holes, or leakage of paste (liquid). 2.3 The composite bag is firmly composite and the coating is uniform. 3. Hoses 3.1 The tube body is smooth, neat, with uniform thickness, no obvious scratches, and the color is consistent with the standard sample. 3.2 The seal should be firm and should not be opened or folded. 3.3 The cover plate should meet the requirements. 4. Boxes (including paper boxes, plastic boxes, and iron boxes) 4.1 The sub surface is smooth and upright, without obvious scratches and burrs. The color is uniform and consistent with the standard sample. 4.2 The looseness is appropriate and meets the test requirements. The mirror inside the box and the items inside are firmly attached to the box and have a good mirror image. No scratches or damage. 5. spray tank 5.1 The tank body is flat, without rust, with smooth welds and no obvious scratches on the main parts. The color is uniform and consistent with the standard sample. 5.2 The roller mouth should be smooth and free of cracks and deformation. 5.3 The cover plate should meet the requirements. 5.4 Pump type spray box shall meet relevant requirements. 6. Ingot tube The end of the pipe should be smooth and uniform. 6.2 The tube body is suitable for airtightness, and the paste should be rotated out or pushed out normally.

2023

From Cosmetic Packaging to Product Appearance Design and Consumer Psychology

Against the backdrop of rapid economic development, the consumption concepts of young consumers undergo corresponding changes with the improvement of their living standards. Skincare products are a necessity in daily life and a product that can enhance one's sense of superiority, containing huge business opportunities. In the skincare market, consumers not only care about the functionality and practicality of the product itself, but also pay attention to the visual experience and packaging quality of the product. Domestic and foreign skincare brands are overwhelming, and packaging has become a key factor in determining the product's standing out in the fierce market competition under the same functional conditions. So, packaging is no longer a simple technology, it has become a complex cultural process, symbolizing the brand's philosophy and cultural story. 1. Consumer psychological characteristics of female consumers In the skincare market, women are the main consumers. They have the ideal of pursuing beauty and maintaining eternal youth, and are willing to spend a lot of money on skincare products. Manufacturers invest a large amount of capital in producing and promoting products to meet the psychological needs of female consumers, stimulate their purchasing power, and continuously study the changes in women's consumption psychology. For example, women have a strong desire for beauty, and during the purchasing process, they will have a special liking for products with strong decorative properties, novel styles, and unique shapes. Women also have strong emotional memory, so products with aesthetic value are more likely to stimulate their desire to purchase. With the development of women's consumption concepts, they not only focus on the benefits that the products themselves can bring, but also pay attention to the identity symbols that the purchased products can bring to themselves, hoping to showcase their values and taste from the products. In the design of skincare packaging, adding humanized design elements showcases the fashion and innovation of the product, which can attract female consumers. However, male consumers are not particularly prominent in the skincare market, as they prefer practicality and do not have much demand for product packaging. 2. Consumer self needs Consumers make purchasing decisions based on their own needs. Consumer demand will develop step by step with the changes of the times and the growth of age, rising from material requirements to spiritual needs. Therefore, contemporary packaging design is no longer just about protecting products, it needs to have more meaning and functions. It can be carefully considered from every aspect of packaging design, such as concept creation, box innovation, color positioning, graphic selection, font design, material experiments, etc., with the aim of connecting consumers and products, so as to achieve spiritual resonance. Young consumers place more emphasis on the trendy packaging of skincare products, pursuing a sense of youthfulness, and can use more fashionable elements and colorful designs. Mature consumers value the practicality and taste of their products more, and when designing packaging, they need to reflect the practical value of the product. The design style should tend to be simple and elegant. Only by understanding the self needs of consumers and understanding different types of consumer psychology can products find their correct positioning in the market. Visual consumption has become an important part of consumption concepts. Most designs in foreign countries are very minimalist, even using monochrome to reduce ink usage, without a sense of excessive design. They are environmentally friendly and healthy, which reflects their emphasis on nature. For example, Fresh, known as the "noblewoman of the plant kingdom," has natural ingredients and excellent effects, which are favored by many consumers. The packaging of Fulaishi skincare products is almost entirely white ceramic bottle body, paired with pink outer packaging paper boxes. Although seemingly simple and unadorned, there is a lot of effort put into the design. The weight of the ceramic bottle body, the detailed concave and convex patterns on the packaging box, and the retro text all showcase low-key and luxurious aspects. Many consumers have indicated that they are indeed attracted by their meticulous and unique packaging design to purchase Fulaishi products, and only after using them do they realize that the effect is significant. This is a typical visual psychology driving consumer behavior.

2023

What else can cosmetics be environmentally friendly besides replacing packaging materials?

2021 marks the beginning of China's 14th Five Year Plan and a turning point for the cosmetics industry. In the past two years, the competition in the cosmetics industry has intensified, coupled with the increasingly strong momentum of environmental protection. Many enterprises have actively or passively joined the environmental protection industry, while seeking a way out for their sustainable development, they have also contributed to the environment. For example, Arcade Beauty, a beauty product sample manufacturer, recently announced the development of a recyclable PE (polyethylene) packaging bag for L'Oreal Paris, the largest beauty brand under L'Oreal. Coincidentally, last week L'Oreal announced the launch of innovative cosmetic packaging bottles, with plans to start production in 2025. Combining with the "environmental actions" of other brands, the editor found that replacing packaging materials is their usual response, such as using soluble packaging, 100% recycled plastic, and so on. Previously, foreign media reported that certain brands have developed the technology of using bacterial cellulose to make plastic for cosmetics instead of packaging paper. Bacterial cellulose, also known as microbial cellulose, has good biological adaptability and biodegradability, and is a cutting-edge technology for reducing environmental pollution. It can be seen that packaging environmental protection is an inevitable trend in the development of cosmetics, and it is also an important technology for brands to enhance their competitiveness. In fact, besides packaging, we can also start from aspects such as raw materials, technology, and logistics. HERA, for example, improves its formula to better meet environmental requirements. One point is that the main product HERA Black Gold Durable liquid foundation is planted and produced with palm oil in a sustainable way certified by RSPO, Roundtable of Sustainable Palm Oil . In addition, Old Spice, a fragrance brand under Procter&Gamble, has a deodorant called Clean water, which is packaged in recycled paper and features an "upward push" design to reduce weight. The packaging of this product is made of 90% post consumer recycled materials, and it is reported to be the most environmentally friendly product among Procter&Gamble's men's beauty products to date. We know that reducing carbon emissions is the most direct method, so if logistics transportation is low-carbon throughout the process, the burden on the environment will inevitably be greatly reduced. For example, AmorePacific's brands have reduced the use of cushioning materials, turned to inflatable airbags to replace foam, and also used plant fiber tape that can be naturally degraded in a short time to replace traditional tape. Compared to before, the packaging and transportation process alone has become much more environmentally friendly. In summary, environmental protection has become a hot topic of discussion today, and today's consumers, in order to express their support for the environmental cause, basically have a "favorable impression" of this type of cosmetics. Therefore, regardless of the size of your own enterprise, it is always right to use more Dim sum on environmental protection!

2023

The global cosmetics packaging market will reach 223.5 billion yuan in 2024. Which packaging materials are popular?

The latest data shows that in 2024, the cosmetics packaging market will reach 223.5 billion yuan. Among them, plastic remains the mainstay, while the use of paper and wood is showing an upward trend. Recently, Transparency Market Research, a globally renowned market research company, released the latest data on the cosmetics packaging market. Data shows that by 2024, the global cosmetics packaging industry is expected to reach 33 billion US dollars (approximately 223.5 billion yuan). It is understood that the overall valuation of the global cosmetics packaging industry in 2015 was 23 billion US dollars (approximately 115.6 billion yuan). The latest research shows that the industry's compound annual growth rate will remain stable at 4.4% from 2014 to 2024. Among them, there are more and more beauty consumers in emerging markets such as the Asia Pacific region, the Middle East, and Latin America, which are considered the main driving force for the growth of the packaging industry. A domestic brand engineer told a reporter from Cosmetics Finance Online that according to their understanding, the Asia Pacific region is the main source of income for the cosmetics packaging market. In 2016, the region accounted for 32.5% of the global cosmetics packaging market and is expected to maintain this growth rate in the coming years. Transparency market research suggests that as more and more young people gradually urbanize, obtaining more disposable income is also one of the driving forces for growth. The analysis points out that "packaging innovation may have a greater impact on young people, who happen to be the main target audience of most cosmetics companies." In addition, research shows that plastics are expected to remain the choice in future cosmetic packaging; However, due to the increasing application of glass in high-end products, it will also occupy an important share; Environmental protection has been a hot topic in recent years, and the use of paper and wood in packaging is also on the rise.

2023

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